The unique pocket feature is a self-storage pouch. Just tuck all the fabric into this pocket when it’s not in use and it becomes very portable and convenient.

The Hug-a-Bub organic pocket wrap carrier was designed in beautiful Byron Bay and 18 years on, is still proudly Australian. It’s named as a hip healthy product by the International Hip Dysplasia Institute, is endorsed by the Australian Physiotherapy Association and the Reflux Infant Support Association.

All Hug-a-Bub baby carriers are Certified Fair Trade, and Certified Organic Cotton.

Every Hug-a-Bub plants a tree through our partners Eden Forests.

Feel close, feel free enjoying your baby’s touch and smell, wrapped in the light organic cotton.

Your Hug-a-Bub gives you the freedom and convenience so talked about by other parents in secure semi-stretch, toxin-free organic cotton.

Organic cotton is particularly suitable for newborn babies (Hug-a-Bub has a nominated weight guide is 3.2 kg) with smaller and/or premature infants able to be worn as long as you’ve sought professional advice.

It’s not hard to learn to use a Hug-a-Bub, literally tens of thousands of uncoordinated mums and dads have done so quickly and successfully (including me!) Just follow the step by step instructions. If you can plait hair, you can tie a Hug-a-Bub.

Tip: Ensure your baby is Visible and Kissable (Baby Carrier Industry Alliance recommendation) and for further comfort, keep in mind T.I.C.K.S. safety guidelines when using any baby carriers (Tightly wrapped, In View at All Times, Close enough to kiss, Keep chin off chest, Supported Back).

While there is no strict weight limit, up to 14 kg is recommended as a guide.

Pure GOTS-Certified Organic Cotton

Certified Fair Trade

Every Hug-a-Bub plants a tree (in Haiti, Nepal and Madagascar through our partners Eden Projects)

Machine washable warm or cold gentle cycle.  Tumble dry on low heat.